Interesting angle on where B2B companies can tie in social media and pretty relevant in today's economy where there is a focus on making money – again.

The lessons together remind me of a point rasied by a venture capitalist when we were discussing Social Corporate Responsibility as a key intagible asset of a company.

What he said was: ” enough of the woolly, nice to have stuff. We're in it for the money. I'm not interested in CSR. I'm more interested in CSA: Corporate Social Acceptability!”

Now whilst not all business executives are so ruthless, so “Gordon Gecko”, there is an appreciation that they need to make money to continue to exist. If however, following the lessons identified, social media can be demonstrated as the tool to make them attractive to their customers, to make them more “remarkable”, to want to make customers buy the goods/services, then they should adopt it. ROI is likely to increase, maybe even exponentially, as B2B become B2B2B and B2B2B2B in a network of joined up, referrals and viral marketing.