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Watch the Switch Summary Preview
Do you want to understand how to make change happen? Whether it’s big change like turning around an entire organization, ever small change like getting to the gym more than once a month, you’ll learn that change of all shapes and sizes is possible. Here’s what you’ll learn from Chip and Dan Heath in this Switch Summary:
- how do direct the “Rider”: the logical and analytical part of yourself;
- how to motivate the “Elephant”: the emotional part of yourself; and
- how to direct the path towards change with both the Elephant and Rider working in unison.
Question of the week (answer to win a copy of the book)
What’s the biggest change you’ve ever undertaken? How did you do it?
