Do you want to understand how to make change happen? Whether it’s big change like turning around an entire organization, ever small change like getting to the gym more than once a month, you’ll learn that change of all shapes and sizes is possible. Here’s what you’ll learn from Chip and Dan Heath in this Switch Summary:
- how do direct the “Rider”: the logical and analytical part of yourself;
- how to motivate the “Elephant”: the emotional part of yourself; and
- how to direct the path towards change with both the Elephant and Rider working in unison.
Watch the Switch Summary Preview
Question of the week (answer to win a copy of the book)
What’s the biggest change you’ve ever undertaken? How did you do it?
