Comments on: Change by Design Summary (Preview) http://www.polarunlimited.com/2010/06/change-by-design-summary/ Digital Stategy, Innovation & Marketing Agency Tue, 01 Nov 2011 11:53:05 -0400 hourly 1 http://wordpress.org/?v=3.0 By: scottsauce http://www.polarunlimited.com/2010/06/change-by-design-summary/comment-page-1/#comment-948 scottsauce Fri, 11 Jun 2010 02:53:40 +0000 http://www.polarunlimited.com/?p=1341#comment-948 Not sure how I missed this preview...IDEO is unreal! I think that anyone who loves creativity should buy every book by anyone who works there.<br><br>What struck me even from this short preview is the notion of looking for ideas "at the fringe" rather than by brainstorming or other traditional methods. This notion has permeated IDEO for a long time, and this book - while it looks to have a lot of the same information from The Art of Innovation (Tom Kelley. An outstanding book in its own right) - seems to push beyond product design to the soul of innovation and change. Tim reminds me a bit of Gordon MacKenzie. And this little review has gotten me fired up to redesign innovation in my own life!<br><br>Thanks Steve, this is a book I'll have to get. Not sure how I missed this preview…IDEO is unreal! I think that anyone who loves creativity should buy every book by anyone who works there.

What struck me even from this short preview is the notion of looking for ideas “at the fringe” rather than by brainstorming or other traditional methods. This notion has permeated IDEO for a long time, and this book – while it looks to have a lot of the same information from The Art of Innovation (Tom Kelley. An outstanding book in its own right) – seems to push beyond product design to the soul of innovation and change. Tim reminds me a bit of Gordon MacKenzie. And this little review has gotten me fired up to redesign innovation in my own life!

Thanks Steve, this is a book I'll have to get.

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