Change by Design Summary (Preview)

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Design isn’t just about shiny objects and designer clothes. True design is about creating change in the world. Do you want to learn how to design your business and even your life? Then this video summary is for you.

Tagged as: business book summary, change by design summary, readitfor.me, steve cunningham, tim brown

  • scottsauce
    Not sure how I missed this preview...IDEO is unreal! I think that anyone who loves creativity should buy every book by anyone who works there.

    What struck me even from this short preview is the notion of looking for ideas "at the fringe" rather than by brainstorming or other traditional methods. This notion has permeated IDEO for a long time, and this book - while it looks to have a lot of the same information from The Art of Innovation (Tom Kelley. An outstanding book in its own right) - seems to push beyond product design to the soul of innovation and change. Tim reminds me a bit of Gordon MacKenzie. And this little review has gotten me fired up to redesign innovation in my own life!

    Thanks Steve, this is a book I'll have to get.
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