My curiosity is peaked by HOW he implements the funnel-flip. The concept of starting with your current clients is not entirely new, though it is largely unimplemented because: (a) it takes time to change the way you do business (i.e. perceived loss of income); (b) change is painful (i.e. perceived loss of income)

I hope I am not the only person who thought of “Glengarry Glen Ross.”

Was that a Russian dictator in there?