Watch the summary preview
What if this whole “social media revolution” wasn’t about Facebook, Twitter, LinkedIn and Youtube? What if it was really about a change in the way you operate your business? What if, for the first time in history, you could say that you put your customer at the centre of your business and actually mean it? Well, I know how Joseph Jaffe would answer it: “you’re damn straight that this is what it’s about”. In fact, he would argue that it’s time to “Flip the Funnel”. Watch this summary to see how you can start flipping it now. Then go buy the book (ok?).
Read it With Me
Listen in as I have a conversation with Valeria Maltoni of Conversation Agent fame about the principles from the book. As you’ll discover, Valeria just isn’t passionate enough about her work 
She has a great post on “connecting with your customers” on her blog that’s a must read.
5 ways to win a copy of “Making Ideas Happen”
We’ll be giving away 5 copies of Flip The Funnel this week. We really want you to have a copy of this book, and here’s how you can win:
1. Leave a thoughtful and relevant comment on this post any time this week. Bonus points for striking up a conversation with another commenter here. Start today by commenting on the preview video below. (3 winners chosen).
2. Start a discussion on our Facebook fan page (http://www.facebook.com/pages/Read-It-For-Me-Business-Book-Summaries/394007713831) about the book.
3. Connect to me on LinkedIn (http://ca.linkedin.com/in/stevecunninghamatpolar) with “Flip The Funnel” in your email, and make sure to answer the question in item #2 of my profile summary. If we are already connected, send me an email with an answer to that question. Just so you don’t miss it, the question is: “I’m trying to ___________ (insert goal) and I need help connecting with __________ (insert resources or name of person). Can you help?”
Other great reviews
Sarah C suggests that all retailers would be served well by reading the book on the Snow Valley Blog.
AdAge says that Flip the Funnel gives compelling reasons to stop marketing to the masses.
A great conversation between Mitch Joel and Jaffe on Six Pixels of Separation.
